V K Ramachandran

Lead UX Designer | Scaling SaaS & AI Products with Data-Driven Design

Enterprise Platforms • Design Systems • AI-Assisted UX

LinkedIn Resume

UX Design Leader with 17+ years of experience driving UX strategy, leading cross-functional teams, and delivering scalable, user-centric products across banking, government, and technology domains.

I'm a Product Designer specializing in creating scalable, data-driven user experiences that align user needs with business outcomes. I combine UX strategy, product thinking, and execution to deliver intuitive and impactful solutions.

At CrimsonLogic, I led a distributed team of seven designers across Singapore and Bengaluru, mentoring team members, conducting design reviews, and ensuring high-quality outcomes. I established UX processes aligned with project needs, collaborated with stakeholders to meet business goals, and ensured timely delivery.

I focus on solving complex problems, making strategic design decisions, and delivering measurable impact while scaling design practices.

Core Capabilities

Design Leadership User Research Enterprise UX Design Systems People Management AI-Assisted UX

Education & Certifications

Certified Usability Analyst (CUA)
Human Factors International
Fine Arts
National School of Arts, Manjeri, Kerala (1992)

Design Leadership Journey

2015 - Present

Senior Lead UX & Product Designer

ANZ Bank, Bengaluru

Lead UX strategy and delivery for large-scale web and mobile banking products. Balancing hands-on UX execution with people leadership. Driving end-to-end experience design from discovery to low/high-fidelity prototyping.

2007 - 2014

Senior Lead UX & Product Designer

Crimson Logic, Singapore

Lead and mentored a team of 7 designers delivering high-complexity enterprise and government digital platforms. Defined UX standards and best practices ensuring WCAG compliance.

2005 - 2007

Senior Product Designer

CrimsonLogic, Bengaluru

Played a key role in maturing UX practices across the organization and received recognition for design excellence.

1992 - 2005

Earlier Career

Design & Creative Roles, Bengaluru

Web Designer - vMoksha Technologies
Art Director - Scion Advertising
Illustrator - Maa Bozel

Key Responsibilities

Product Strategy & Performance

Partner with product, business, and analytics teams to translate data into strategic design decisions that improve usability, drive adoption, and support measurable product growth.

Cross-Functional & Delivery Leadership

Lead collaboration with internal teams and external partners, establishing scalable workflows, maintaining quality standards, and ensuring all creative outputs strictly adhere to brand guidelines and the design system.

Experience Innovation

Identify emerging trends, analyze competitive landscapes, and prototype forward-thinking solutions that elevate user experience and future-proof digital products.

My Creative Corner

Beyond pixels and product strategy, I find my rhythm in the arts. Whether it's capturing emotions through marker and brush or expressing stories through song, creativity is my constant companion.

I spend my free time exploring different mediums—from intricate caricatures to expansive paintings. It's where I recharge and find new perspectives that often influence my design work. Here’s a glimpse into my world of illustrations and art.

Illustrations Caricatures Paintings